Why do some danish customers prefer the original drugs instead of cheaper drug options?
- At: 2007 FIP Congress in Beijing (China)
- Type: Poster
- By: CARLSEN, Birgitte Egeberg (Nykøbing F. Svane Apotek, NykØbing F., Denmark)
- Co-author(s): Landsgrav, Lene (Bryggergårdens Apotek, ODENSE, Denmark)
The purpose of the investigation was to clarify why some customers exclude the cheaper drug options offered.
Customers (103) - who chose not to purchase the cheaper drug - were asked to complete a questionnaire at the counter in 3 pharmacies in Denmark.
The conclusion was, more woman than men; more elderly than younger customers exclude the.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.