DEVELOPMENT OF A METHOD FOR QUANTITATIVELY MEASURING THE DIFFICULTY OF UNDERSTANDING IN LABEL COMPREHENSION STUDY BY USING EYE TRACKING
- At: 2015 FIP Congress in Düsseldorf (Germany)
- Type: Poster
- By: MOCHIZUKI, Mayumi (Keio University, Faculty Of Pharmacy, Tokyo, Japan)
- Co-author(s): Mayumi Mochizuki
We have been performing label comprehension studies (LCS) of OTC medicines. Even if the font size and layout are changed to make information stand out, understanding cannot be improved to 100%. In addition, the use of an eye camera does not always identify the difficult sections of the text.
Participants were randomly assigned to group A or B... The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.