DIRECT-TO-CONSUMER DRUG ADVERTISEMENTS AND HEALTH INFORMATION ON NATIONAL LITHUANIAN TV CHANNELS: AN EXPLORATION OF QUANTITY, AND FREQUENCY ON HEALTH TV SHOWS
- At: 2015 FIP Congress in Düsseldorf (Germany)
- Type: Poster
- By: DAUKSIENE, Jurgita (Lithuanian University of Health Sciences, Drug technology ans Social Pharmacy, Kaunas, Lithuania)
- Co-author(s): Ona Ragazinskiene
TV advertising is one of common medicine informational sources even if number of studies shows that on TV ads provided information can be one-sided or even misleading. The potential effects of television advertisements on knowledge, attitudes, and behaviour have generated considerable concern. Lithuanian television viewers can see OTC drug.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.