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DIRECT-TO-CONSUMER DRUG ADVERTISEMENTS AND HEALTH INFORMATION ON NATIONAL LITHUANIAN TV CHANNELS: AN EXPLORATION OF QUANTITY, AND FREQUENCY ON HEALTH TV SHOWS

  • At: 2015 FIP Congress in Düsseldorf (Germany)
  • Type: Poster
  • By: DAUKSIENE, Jurgita (Lithuanian University of Health Sciences, Drug technology ans Social Pharmacy, Kaunas, Lithuania)
  • Co-author(s): Ona Ragazinskiene
  • Abstract:

    TV advertising is one of common medicine informational sources even if number of studies shows that on TV ads provided information can be one-sided or even misleading. The potential effects of television advertisements on knowledge, attitudes, and behaviour have generated considerable concern. Lithuanian television viewers can see OTC drug..

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Last update 4 October 2019

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