DIRECT RELATIONSHIP WITH CONSUMERS AS A CRITICAL COMPONENT OF DIRECT MARKETING IN COMMUNITY PHARMACY
- At: 2015 FIP Congress in Düsseldorf (Germany)
- Type: Poster
- By: BJELETIC, Jasminka (Pharmacy Belgrade, General manager, Belgrade, Serbia)
- Co-author(s): Jasminka Bjeletic
Direct marketing is the distribution of products, information and promotional benefits to consumers through interactive communication in a way that makes it possible to measure their reaction.Direct marketing involves ″the use of direct channels to reach out to consumers and to deliver them products and services without the use of intermediaries″.
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