Marketing analysis of asthma and copd products on the pharmaceutical market in bulgaria for 2011

• In: Posters
• At: Amsterdam (the Netherlands) (2012)
• Type: Poster
• Poster code: SAPS-P-17
• By: GREKOVA, Daniela (Medical University - Plovdiv, Faculty of Pharmacy, Plovdiv, Bulgaria)
• Co-author(s): Andreevska, K. (Medical University - Plovdiv, Plovdiv, Bulgaria)
  Petkova, V. (Medical University, Sofia, Bulgaria)
  Georgiev, S. (Medical University - Plovdiv, Plovdiv, Bulgaria)
  Madzharov, V. (Medical University - Plovdiv, Plovdiv, Bulgaria)
  Dimitrova, Z. (Medical University - Plovdiv, Plovdiv, Bulgaria)
  
• Abstract:

  
  Introduction:
  Bulgarian market of medicinal products for treatment of asthma and COPD is still not well developed and clearly defined and that presents a real challenge.
  
  
  Objectives
  : In this study, we are going to analyze the market segment of asthma products on the pharmaceutical market in Bulgaria for 2011.
  Methods
  : Marketing analysis has been

  ..

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