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The development of the promotion of remedies in Czech lands in 19th and 20th century

  • At: Lisbon (Portugal) (2010)
  • Type: Presentation
  • By: VRANOVA, Vilma (Department of Applied Pharmacy, University of Veterinary&Pharmaceutical Sciences, Brno, Czech Republic)
  • Co-author(s): Rusek, Vaclav (Czech Pharmaceutical Museum in Kuks, Faculty of Pharmacy, Charles University, Hradec Kralove, Czech Republic)
  • Abstract:

    Background information: Advertisement is a very old sales tool. The aim of this study was to investigate its development from the 19th to the mid-20th century in Czech lands. Legal framework of the promotion of remedies was also investigated. Methods: A survey of Czech pharmaceutical and medical journals from the 19th to mid-20th century, a survey


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Last update 4 October 2019

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