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Making OTC labelling more effective

  • In: Advertising drugs to consumers - A public health threat or a source of needed information? (Pharmacy Information Section) on Wednesday, 8 September 2004, 9:00-12:00
  • At: New Orleans (USA) (2004)
  • Type: Presentation
  • By: KWOK, Yong (Medicines Labelling Group, New York, NY, United States of America)
  • Abstract:

    Major changes are taking place in the way labels and leaflets are developed. These changes have been influenced by the consumer movement, changes in the supply of medicines and the promotion of self-medication and from the discipline of information design. There is now more technical and experiential knowledge that we can draw from to produce


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Last update 28 September 2023

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