Using humour in advertising blotters from the collection of « Sauvegarde du patrimoine pharmaceutique »

• In: H7 - Symposium on History of Pharmacy (part 2) on Monday, 7 September 2009, 12:00-17:00
• At: Istanbul (Turkey) (2009)
• Type: Presentation
• By: GRAVé, Jacques (SPP, Paris, France)
• Abstract:

  "Sauvegarde du Patrimoine Pharmaceutique" has acquired since its inception many blotters advertising. The drug companies wanted to play down the disease in these media so that their products are better accepted by patients.

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