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WhatsApp as a Channel for Drug Information

  • At: Buenos Aires (Argentina) (2016)
  • Type: Poster
  • By: LIMA, Viviane (Pfizer Brazil, Medical Information, São Paulo, Brazil)
  • Co-author(s): Viviane Minhoto Arid Lima:|Elaine Menezes:Medical Information,Pfizer,Sao Paulo,Brazil|Sofia Gouveia:Medical Information,Pfizer,Sao Paulo,Brazil
  • Abstract:

    Utilization of digital channels, social media and messaging apps for communication between customers and companies is growing considerably in many sectors. These channels may offer great potential to increase interaction between Pharmaceutical companies, healthcare professionals and patients to support responsible medicines use.

    In Brazil, 85% of


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Last update 4 October 2019

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