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Customer relationships

  • In: G27 - Customer relationships (part 1) on Tuesday, 4 September 2007, 9:00-12:00
  • At: Beijing (China) (2007)
  • Type: Presentation
  • By: SöDERLUND, Lars-Åke Roland (Apoteket AB, Stockholm, Sweden)
  • Abstract:

    How do you create a level of customer satisfaction so strong that customers become your best sales people? The answer lies in generating a customer experience so distinctive and valuable that it commands not just customer satisfaction but customer loyalty. Companies with satisfied, loyal customers enjoy higher margins and greater profits than


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Last update 28 September 2023

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