HOW TO IMPROVE COMMUNICATION WITH PATIENTS TO OVERCOME THE INFLUENCE OF PHARMACEUTICAL MARKETING

• At: AbuDhabi (United Arab Emirates) (2019)
• Type: Poster
• Poster code: POS-CPS-047
• By: HADZIBETI, Djulija (University of Montenegro, Faculty of Medicine, Pharmacy departament, Montenegro)
• Co-author(s): Djulija Hadzibeti: Tea Medica - Panaceja, Glossarij, ulcinj, Montenegro
  Radmila Srzentic: Tea Medica - Panaceja, Glossarij, ulcinj, Montenegro
  
• Abstract:

  Background

  Marketing and promotion of medicines are one of the segments of the pharmaceutical
  industry that has been in the rapid expansion of the last decade

  Methods

  The type of research is retrospective and descriptive in the search of the literature of the
  multidisciplinary spectrum. Through the various marketing elements of a pharmaceutical
  company,
  ..

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