Menu
  • Join
  • Login
  • Contact
 

Search abstracts / presentations


Marketing and advertising of pharmaceutical products - ethical perspective

  • In: SIG Posters
  • At: Amsterdam (the Netherlands) (2012)
  • Type: Poster
  • Poster code: RSC-P-12
  • By: JANODIA, Manthan (Manipal College of Pharmaceutical Sciences, Department of Pharmacy Management, Manipal, India)
  • Co-author(s): Muragundi, P. (Manipal College of Pharmaceutical Sciences, Manipal, India)
    Dharmagadda, S. (Manipal College of Pharmaceutical Sciences, Manipal, India)
    Ligade, V. (Manipal College of Pharmaceutical Sciences, Manipal, India)
    Pise, A. (Manipal College of Pharmaceutical Sciences, Manipal, India)
    Udupa, N. (Manipal College of Pharmaceutical Sciences, Manipal, India)
  • Abstract:


    Marketing of pharmaceutical products is highly regulated and restricted in several parts of the world. The task of pharmaceutical companies is to convince doctors to prescribe their products. This task of convincing the customer (the doctor) is through the medical representative who promotes products on behalf of the company. In order to put

    ..

  • The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress. Please login
Last update 28 September 2023

FIP Congresses