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Programme by Interest

Community Pharmacy


The FIP Congress focuses on increasing the role of the pharmacist as the most accessible healthcare professional in the management and prevention of chronic disease; a key trend emerging within community pharmacy practice the world over.  Community pharmacists are in an extremely influential position to facilitate the early detection of chronic disease, identify unhealthy lifestyles and provide cognitive health promotion services such as smoking cessation support.

Today, community pharmacists face a number of challenges and opportunities. The session on customer relationships invites community pharmacists to re-invent the patient-as-customer experience during their interactions at the pharmacy. How do you create a level of customer satisfaction so strong that customers become your best sales people? This session will explore this and many other aspects of the pharmacist/patient/customer relationship. The Practitioners' Day is organised to provide a forum in which practitioners can present their experiences, and expand and share their knowledge of topics relevant to community pharmacy practice while promoting networking between community pharmacists. The community pharmacy continuing education programme is a one-day workshop that will focus mainly on the implementation of innovative research projects into the daily practices of community pharmacies. One example from Germany is the "Family Pharmacy" model, which aims to optimise patient care in a cost-effective manner via improved therapeutic outcomes and improved medication safety.


* G11
TRENDS IN COMMUNITY PHARMACY – DEBATING THE FUTURE OF THE PROFESSION: FORUM FOR POLICY MAKERS IN PHARMACY PRACTICE

No matter where in the world community pharmacists are practicing, issues such as pharmacist prescribing ( USA : Collaborative practice), deregulation of the pharmacy sector, leadership and succession, and the role of the pharmacist are being discussed. It is crucial to maintain an open debate within the profession, encompassing policy makers and practicing pharmacists as well as future professionals.


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G13
PRACTITIONERS’ DAY – SHORT ORAL PRESENTATIONS (FORUM I – PART I)

Short oral presentations and poster exhibitions are long-standing traditions within the FIP Community Pharmacy Section. The number of submitted abstracts has been ever-increasing in the past few years. Submissions include many abstracts of high quality and, in order to create space for more oral presentations and for discussions on specific topics, the Practitioners’ Day is being launched.

Congress participants are invited to submit abstracts for short oral presentation within the four topics specified below. Among the abstracts received, a number will be selected for presentation, while those not selected will be offered poster presentation.


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G14
PRACTITIONERS’ DAY – SHORT ORAL PRESENTATIONS (FORUM I - PART II)

Experiences with patient profiles
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G21
PRACTITIONERS’ DAY – SHORT ORAL PRESENTATIONS ( FORUM II - PART I)

Counterfeit medicines
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G22
PRACTITIONERS’ DAY – SHORT ORAL PRESENTATIONS (FORUM II - PART II)

The role of the pharmacist in public health.
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* G15
CONTINUING EDUCATION PROGRAMME:
FROM RESEARCH TO DAILY PRACTICE – IMPLEMENTING “FAMILY PHARMACY” – AN INNOVATIVE STRATEGY AND BUSINESS MODEL
(PART I)

(Followed by part 2: *G 16)

In future, it is imperative that pharmacies develop strong strategies and innovative business models to maintain control of the quality of pharmaceuticals with respect to their safe and efficient availability to patients.
Research demonstrates its added value in bringing scientific evidence, applicable workflow methods and quality management standards into practice – easy to know, but so difficult to do. This is why in Beijing , this one-day Continuing Education Programme will focus mainly on the implementation of innovative research projects into the daily practice of community pharmacies.

This Continuing Education Programme focuses on the “Family Pharmacy” model. Its originality is the combination of remunerated advanced services in a context of increasing deregulation and cost containment driving forces. In Germany , for instance, “Family Pharmacy” includes remuneration for pharmaceutical care (drug profiles, medication reviews, counselling, medication reports), starting with the indication asthma/chronic obstructive pulmonary disease services. The aim is to optimise patient care in a cost-effective manner via improved therapeutic outcomes and improved medication safety. Under this programme, patients select their “family pharmacy” from a list of participating community pharmacies and use their selected pharmacy for a set term, usually at least one year. Consequently, all medicine, both prescription-only and OTC, supplements and devices are delivered by this pharmacy. To qualify for the programme, pharmacists must complete a one-day, certified education programme. In addition, there are specific requirements relating to the pharmacy itself, e.g. the availability of the appropriate computer software.

By providing concrete information, management and education resources, this Continuing Education Programme will give participants an opportunity to discuss and work with a number of practice models in the context of their own experience, culture and national environment.

For this session a separate subscription is needed


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* G27
CUSTOMER RELATIONSHIPS (PART I)

How do you create a level of customer satisfaction so strong that customers become your best sales people? The answer lies in generating a customer experience so distinctive and valuable that it commands not just customer satisfaction but customer loyalty. Companies with satisfied, loyal customers enjoy higher margins and greater profits than businesses that fail to satisfy and retain their customers. Loyal customers and customer experience are also important topics for pharmacy.

Brands take their value from customer perception. In order to remain valuable, they must provide a customer experience that is valuable to the customer. This is a crucial task for tomorrow’s pharmacy managers.

This topic was introduced in a keynote lecture at the Steering Committee Meeting in Salvador Bahia 2006. In Beijing 2007, we follow up with a full-day programme giving more in-depth knowledge and experience.


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* G28
CUSTOMER RELATIONSHIPS (PART II)


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* G17
PHARMACEUTICALS AND THE ENVIRONMENT

Limiting the spread of substances that do not occur naturally in the environment is central to its protection. Environmental activities must, therefore, concentrate on investigating and revealing their properties and on ensuring that they have minimal impact on the environment and that their use and disposal take place in a manner that, as far as possible, prevents them from spreading.

Pharmaceuticals contain chemical substances and are, therefore, an important area to take into account in the endeavour to achieve a non-toxic environment. Having knowledge and the ability to manipulate environmental effects are essential when drugs are developed, and contributes to safe and proper utilisation. Environmental issues should never become a reason to refrain from pharmacological treatment choices.


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* G18
HOW TO GUARANTEE THE BEST THERAPEUTIC OUTCOME OF A PHARMACEUTICAL PRODUCT – THE INFLUENCE OF A LIFE CYCLE

All stakeholders in the drug distribution channel – from the pharmaceutical industry to the pharmacy – have a joint responsibility throughout the life cycle of a drug to ensure effectiveness and the best therapeutic outcome of pharmaceutical products. This demands high quality in the product and in the information available to healthcare professionals and patients in order to ensure the best use of the drug. The ultimate goal is safe and correct use of pharmaceuticals for the sake of patient safety and obtaining the best therapeutic outcome.


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* These sessions are accredited by ACPE for continuing education units. For more information on accreditation, please email congress@fip.org

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