Pharmacy marketing strategies: results from a notoriety study

  • At: 2017 FIP Congress in Seoul (South Korea)
  • Type: Poster
  • By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
  • Co-author(s): Luís Lourenço
  • Abstract:


    A survey using a structured questionnaire with five-point Likert scales was applied by interview in 3 different locations to a sample of the population living in the area of Sintra (Lisbon District). To calculate the sample size, a 90% confidence interval and 10% sampling error of was used.


    Eighty-six persons were interviewed. The..

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