Menu
  • Join
  • Login
  • Contact
 

Search abstracts / presentations


Community pharmacy marketing activities – opportunities for pharmacists

  • In: Poster presentation
  • At: Seoul (South Korea) (2017)
  • Type: Poster
  • Poster code: POS-SAPS-042
  • By: MIZRAEI, Ardalan (The University of Sydney, Faculty of Pharmacy, Stanhope Gardens, Australia)
  • Co-author(s): Ardalan Mizraei:
    Stephen Carter: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
    Carl Schneider: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
  • Abstract:

    Background

    Marketing activities are used to communicate a product or service to a potential market. Despite the large body of literature on the effect of marketing on human behaviour and economic outcomes, the evidence for measured outcomes of marketing activities in community pharmacy are lacking.

    Purpose

    Review the literature to determine the..

  • The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress. Please login
Last update 28 September 2023

FIP Congresses